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Technology Stack Analysis
WordPress
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
MySQL
MySQL is an open-source relational database management system.
PHP
PHP is a general-purpose scripting language used for web development.
Yoast SEO
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Nginx
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Zoominfo
ZoomInfo provides actionable B2B contact and company information for sales and marketing teams.
Yandex.Metrika
Yandex.Metrica is a free web analytics service that tracks and reports website traffic.
ShareThis
ShareThis provides free engagement and growth tools (e.g., share buttons, follow buttons, and reaction buttons) for site owners.
OWL Carousel
OWL Carousel is an enabled jQuery plugin that lets you create responsive carousel sliders.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
Linkedin Insight Tag
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Linkedin Ads
Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.
jQuery Migrate
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
HSTS
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Google Analytics
Google Analytics is a free web analytics service that tracks and reports website traffic.
Facebook Pixel
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
AdRoll
AdRoll is a digital marketing technology platform that specializes in retargeting.
Website Cookies 16
__adroll_fpc
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_gid
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_uetvid
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_fbp
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_lfa
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dd_anonymous_id
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External Links 6
Help Center
soteranalyticshelp.zendesk.com
Careers
soteranalytics.bamboohr.com
Social link: https://www.facebook.com/soteranalytics/
www.facebook.com
Social link: https://x.com/SoterAnalytics
x.com
Social link: https://www.linkedin.com/company/soter-analytics/
www.linkedin.com
Social link: https://www.youtube.com/@soter-ai
www.youtube.com