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Technology Stack Analysis
Wunderkind
Wunderkind (Formerly BounceX) is a software for behavioural marketing technologies, created to de-anonymise site visitors, analyse their digital behaviour and create relevant digital experiences regardless of channel or device.
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Rubicon Project
Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
PubMatic
PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
Prebid
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Piano
Piano is a enterprise SaaS company which specializing in advanced media business processes and ecommerce optimisation.
OneTrust
OneTrust is a cloud-based data privacy management compliance platform.
Microsoft Advertising
Microsoft Advertising is an online advertising platform developed by Microsoft.
LiveIntent
LiveIntent is an email ad monetization platform.
HSTS
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Analytics
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google AdSense
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
DoubleClick for Publishers (DFP)
DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.
Dianomi
Dianomi is an advertiser campaign management software for financial services, premium lifestyle, technology and corporate sectors.
Cxense
Cxense was an AI-powered data management and intelligent personalisation platform.
Cloudflare Browser Insights
Cloudflare Browser Insights is a tool that measures the performance of websites from the perspective of users.
Cloudflare
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
AppNexus
AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
Amazon Advertising
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
33Across
33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.
HTTP/3
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
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